Is Yeezy a company or a brand? Who owns it, Kanye or Adidas? If Kanye owns it why does he get royalties? How does Adidas make money from it? - Quora
![Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/02/19/12/YeezyQueue.jpg?width=1200&auto=webp&quality=75)
Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/1368d85a-1765-4c21-afb5-11cd33db9de7_52519f63.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![Kanye West confirms he's opening Yeezy stores worldwide – and wants you to work for him | British GQ Kanye West confirms he's opening Yeezy stores worldwide – and wants you to work for him | British GQ](https://media.gq-magazine.co.uk/photos/63109331ee141ccaf8195063/16:9/w_6128,h_3447,c_limit/GettyImages-1366424468.jpg)